Most well-known digital payment brands in the United States 2023
PayPal is the most popular digital payment service in the United States with a brand awareness of 91 percent. Second on this list are two other American brands, Venmo and Apple Pay. Both brands are recognized by 81 percent of U.S. respondents, followed by Google Pay. Fifth on this list is Amazon Pay, that was launched in 2007.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.